The bargain behemoth’s misstep was first spotted by blog The Ethical Adman, which noticed that the model for the “Xhilaration® Junior’s Midkini 2-Piece Swimsuit -Leopard Print” featured on Target’s website appeared to have a few anatomical discrepancies. (The link now appears to be broken.)
For one thing, the young woman’s arms is bizarrely thinned out and stretches longer than it should. Then there’s the fact that hip also appears to be missing a piece. But by far the most egregious use of the infamous airbrusher is in the woman’s crotch area, where a chunk of the suit is literally chopped out.
Besides being bad practice, the effect of this photoshopping is to give the model what amounts to an artificial “thigh gap.” This extremely problematic phenomenon first garnered media attention last year after eating disorder advocates noted teenage girls were striving for a body weight so low their thighs wouldn’t touch even when they were standing with their feet together.
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